Blog

Posted by WADE C. on Aug 9th 2026

Focus on What Matters – Part 2: Exit Pupil

In Part 1, we talked about the misconception that a bigger objective lens automatically means a brighter scope. Now let’s talk about something that actually matters: exit pupil. Exit pupil is …

read more

FOCUS ON WHAT MATTERS!

Posted by WADE C. on Jul 30th 2026

FOCUS ON WHAT MATTERS!

Focus on What Matters – Part 1: Bigger Isn’t Always Better Welcome to a new blog series we’re calling Focus on What Matters. This is a series we’ll revisit time and time again, …

read more

FIRST AID KITS!!

Posted by WADE C. on May 25th 2026

FIRST AID KITS!!

Why We Decided To Build First Aid Kits According to the CDC, accidental injuries remain one of the leading causes of death in the United States every year. When you spend enough time outdoors — …

read more